Food & Beverage Marketing Archives - Caitlin Church

Starbucks Chipotle A Coffee and Burrito Collaboration?

The Starbucks and Chipotle Customer Base Starbucks and Chipotle, two iconic brands with a loyal following, cater to distinct customer demographics. While both companies target a young, urban population, their specific customer bases differ in key aspects, leading to varying preferences and consumption patterns. Starbucks Customer Demographics The typical Starbucks customer is generally young, affluent, … Read more